When 98 Acres reached out to us, they were facing a problem that many social media outlets pose to business owners and social media strategizing companies that try to optimize their media to reach out to potential clients. Lack of engagement and the reduction in reach across social media platforms were the issues 98 Acres wanted us to solve. Connecting and increasing engagement with potential clients for 98 Acres was a vital goal for us and we took their social media outlets on board to manage and strategize. The solution started with strategizing. We began the process by doing some heavy research into the case. The key focus was to find what worked and didn’t work for 98 Acres in all their previous social media efforts and to analyze them. Whilst analyzing we found that certain methods of approaching the client base worked for 98 Acres, and using this as a starting point we took the strategy to the next level. 98 Acres being a resort, using images to convey the message was necessary in order to communicate what they had to offer to potential clients. Therefore, social media platforms such as Pinterest and Instagram, which are image based, helped in widening the audience. In addition, we enhanced and renewed their Facebook and Twitter posts in line with their brand identity to give the audience an appealing insight into 98 Acres Resort and their services. With the increment in engagement with the audience and the strong presence set up in all key social media platforms, we have come a long way. One of the most important steps in our strategy plan was market research and competitor analysis, which was vital to the execution of a solid plan. This helped us in knowing and understanding the current stance of the field and what the competition offered to the industry. Navigating and working around these findings, we built a complete solution for 98 Acres, which is growing and showing desired results every day.
When we first started strategizing for Halpe Tea, they were facing certain issues and barriers in connecting and engaging with their potential audiences across social media platforms. Therefore, we took it upon ourselves to find the correct solution for Halpe Tea to connect and to increase engagement while bringing their unique brand image out to potential clients while representing their identity accurately for optimum results. We began the process by researching and studying the brand, the brand history and social media history. The key focus was to find what worked and didn’t work for Halpe Tea in all their previous social media efforts and to analyze them. Whilst analyzing we found that certain methods of approaching the client base worked for Halpe Tea, and using this as a starting point we took the plan of action to the next level. Tea is a way of life in Sri Lankan society as it is an integral facet in the lifestyle of the nation. This gave us a solid base to start reaching out to the masses via Twitter and Facebook. We also created a customized Facebook app to help enhance page functionality and to increase inquiries and sales, along with targeted posts for special events to reach out and connect with audiences. However, Halpe Tea as a brand had the potential to be portrayed to a different clientele through outlets such as Tumbler and Pinterest. The artistic and image driven natures of Tumbler and Pinterest enabled us to show a different side of Halpe Tea. Captivating imagery caught the attention of followers and the mix of inspirational text in our posts left lasting impressions in the minds of our visitors. These results were clear from the increased levels of engagement from the audience and the insights and statistics gathered from the separate social media accounts on a regular basis. One of the most important steps of strategizing was market research and competitor analysis, which was vital to the execution of a solid plan. Navigating and working around these findings, we built a complete solution for Halpe Tea, which is growing and connecting with people from all walks of life, day by day.
Secret Hotels came on board to optimize their media to reach out to potential clients and for some clear management of their social media accounts. We began the process by doing some heavy research into the case. Each brand is unique and maintaining that identity was vital in any action we took in building their social media plan. One such quality that stood out was the alternative travel nature of Secret Hotels. Due to this factor we decided to use unique platforms such as Tumblr, Pintrest and Instagram. Tumbler is a blogging platform that is very user friendly and flexible in structure and design. It was very helpful in portraying the brand in an artistic fashion, while allowing the user to delve deeper into the subject more than any other social media outlet is able to do. This is because we are able to blog about Secret Hotels. Blogging is a trending medium and people follow blogs for both entertainment and information. We are able to present information about Secret Hotels in a creative, entertaining and informative way, which gives a wholesome outlook of the brand. Both Pinterest and Instagram will reach out to audiences that connect primarily through imagery, and a more traditional method of communication is set up via Facebook and Twitter. To obtain the required growth and to solidify our plan of successfully managing social media for Secret Hotels, we took an important step in researching the market and analyzing the competition, and with the gathered data combined with our existing plan, we are on a fast track to achieving set targets for Secret Hotels.
American Links International is a consultancy firm based in the US, and they provide consultancy to TRW, Bosch, Autoliv, ITT, SPX, Intermet, Ford, Toyota, Ballard Power Systems, Millennium, Lear, Rassini, and Accuride. Due to the caliber of the organization and the nature of the companies that they deal with, mostly Fortune 500 companies, a tailor made online marketing strategy was required to reach the right clients from a wider client base around the world. They wanted to reach an audience beyond the realm of social media, which prompted us to delve into online marketing or web marketing for an accurate solution. The advantage of doing so relied on the fact that not all target demographics were traditionally inclined to use social media to a great extend, and internet marketing was more appropriate in reaching out to certain groups of people. Another aspect we considered was the fact that a company website poses a stronger case in representing and informing a greater number of people browsing the internet about the identity of the brand and the services offered by the company. Therefore, optimizing the website so that it reached out to any interested party on the internet was a definite goal in our strategy, and as a result we delivered SEO (Search Engine Optimization), PPC (Pay- Per-Click) advertising strategies and a social media campaign to drive the right result to our client. A proper web solution combined with solid social media management brought upon us a formula that perfectly suited American Links International in taking a step forward to expanding and strengthening their online presence.